About Sai Sradha Tele Productions
A Legacy of Faith, Cinema & Culture Since 1999
Sai Sradha Tele Productions Pvt. Ltd. is a visionary Odia production house that has shaped the television and film industry of Odisha for over two decades. Founded in 1999, the banner stands as a symbol of perseverance, cultural responsibility, and storytelling rooted in tradition and truth.
Who We Are?
Established during one of the most challenging phases of Odisha’s entertainment industry, Sai Sradha Tele Productions emerged as the first production house to survive, evolve, and flourish continuously since 1999. From Doordarshan Odia to leading satellite channels, the house became a pioneer in episodic storytelling and culturally impactful narratives.
Saubhagyalaxmi Jena (Bini Samal)
Founder | Producer | Director | Cultural Visionary
Saubhagyalaxmi Jena, popularly known as Bini Samal, began her journey as an actor in her own productions and went on to become the first lady producer of Odisha. With exceptional entrepreneurial vision, she led Sai Sradha Tele Productions to redefine Odia television with landmark serials and award-winning content.
A two-time State Award winner, she later made her directorial debut with Shri Jagannath Nka Nabakalebara, becoming the second woman director in Odisha’s film history, marking a historic milestone.
The Phenomenon of Shri Jagannath Nka Nabakalebara
(CINEMATIC DIVINITY – NABAKALEBARA)
On July 4, 2025, the Odia film industry witnessed a historic cultural milestone with the release of Shri Jagannath Nka Nabakalebara. Directed and produced by Saubhagyalaxmi Jena (Bini Samal), the film transcends entertainment to document the living soul of Odisha’s spiritual heritage.
TELEVISION LEGACY (1999–2024)
Television That Defined Generations
Since 1999, Sai Sradha Tele Productions has delivered some of Odisha’s most iconic television serials, breaking TRP records and setting new industry benchmarks.
- First episodic Odia TV serial to achieve 9.0 TRP
- Multiple State Award-winning productions
- Industry-shaping shows across DD Odia, Tarang, Zee Sarthak, Colors & more
Cinematic Legacy That Transcended Borders
Television That Defined Generations
Expanding its creative horizon beyond television, Sai Sradha Tele Productions entered Odia cinema with a vision to tell culturally rooted yet globally resonant stories. Since 2018, the production house has delivered films that blend emotion, devotion, and contemporary storytelling — culminating in a historic Pan-India cinematic achievement.
Sathi Tu Pheriaa (2018)
A critically acclaimed debut that marked the production house’s cinematic entry.Ajab Sanju Ra Gajab Love (2019)
A commercial success that resonated strongly with the Odia youth audience.Pani Grahana (2022)
A family drama produced for television, appreciated for its emotional depth.Shri Jagannath Nka Nabakalebara (2025)
A devotional historical epic that redefined Odia cinema on a Pan-India and international stage.
